Before falling in love with this scent I've been using Gucci Guilty, which is my go-to evening/night out perfume, I have no idea how to even describe perfume, but I know that I don't like overwhelming floral tones and I much prefer a fresh scent to something too heavy.
One thing I've noticed about both of these is that their launches were both accompanied by TV advertising campaigns featuring actors that I like and with very distinct "looks". Gucci Guilty launched with Evan Rachel Wood and Chris Evans taking the lead roles in the Frank Miller directed commercial, and Miss Dior has been gracing our television screens with a commercial directed by Sofia Coppola. Did I only want these perfumes because of the advertising campaign? I guess I'll never know, but I do think I've been more inclined to try them instore because I've remembered the adverts. There's hundreds of perfumes out there and just not enough time to smell them all, so I think the campaigns that draw me in are the ones I'm more likely to buy (or ask for as presents). For example, the Chanel (I think it's Chanel) ads with Keira Knightley just don't grab me, and I probably won't bother trying the perfume the next time I see it, even though it's Chanel and it's a classic.
What perfume is your favourite? Do you think you're drawn in by the advertising campaigns like I am?